My way

Alessandra Pasetti Designer

Talking about my design projects and the world of design excites me. My enthusiasm comes from the challenges and discovery that new projects bring. My approach is always to find a strong idea, give it an upgrade which maybe technical, functional or experimental. Great ideas often need time to evolve and develop, space for reflection and creativity for the process of improvement, this is my philosophy.

This is the part where the heart beats faster, drawings evolve, with their dimensional limits, physical laws (which you can’t really ignore) are taken into account and at a certain point everything seems to make sense. Technical layouts (maybe the most boring part) follow, and then prototype; here you engage in a dance of forward and rewind before reaching the end.

Discover my projects.

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